Now TV secures Premier League and Emirates FA Cup exclusive broadcast rights until 2030/31
Bringing leading English football competitions to Hong Kong fans for the next five consecutive seasons
HKT (SEHK: 6823) – HONG KONG, 28 July 2026 – Now TV announced today the extension of its exclusive broadcast rights for the Premier League and the Emirates FA Cup for another three seasons1. With the licence rights renewal, Now TV will continue to bring the world’s most-watched football league and the longest-running national football competition respectively to Hong Kong fans for another five seasons through to 2030/31.
Now TV will continue to provide live coverage of all 380 matches of the Premier League each season, with selected matches available in 4K resolution2. In November this year, Now TV will also kick off Emirates FA Cup coverage, featuring selected matches from the First Round of the 2026/27 season3. Hong Kong fans can watch live matches by accessing Now TV through a Now TV set-top box or by using the Now TV app on compatible smart TVs, smartphones and tablets, and enjoy simultaneous streaming on up to three devices4. Fans can also relive their favourite matches using Now TV’s video-on-demand service5.
Building on its recent enhancements, Now TV plans to extend features from its recently launched “AI Buddy” 6 to Premier League coverage, including AI-powered analysis and personalised match schedule recommendations, alongside low-latency streaming7, to offer fans a more personalised and engaging viewing experience.
Derek Choi, Managing Director, Consumer Marketing & Pay TV, HKT, said, “We are delighted to secure an early extension of our Premier League and the Emirates FA Cup broadcast rights for another three seasons. This milestone reaffirms our long-term commitment to bringing top-tier sports content and unmatched excitement from around the world to audiences in Hong Kong. Building on this commitment, we will continue to raise the bar in sports broadcasting through the latest technology, including AI, to deliver a more personalised and interactive viewing experience, further cementing our position as the Home of Sports and the ultimate home for English football in Hong Kong.”
Paul Molnar, Chief Media Officer of the Premier League, commented on the partnership extension: "We are delighted to extend our long-standing partnership with Now TV for a further three years until the end of the 2030/31 season. For nearly two decades, Now TV has demonstrated a strong commitment to the Premier League, consistently delivering high-quality coverage and innovative viewing experiences for fans across Hong Kong. Hong Kong continues to be important for the Premier League, and we look forward to continuing to work closely with Now TV to bring fans even closer to the Premier League, while supporting the growth of the competition in Hong Kong."
A range of subscription options will continue to be available to cater to different viewing preferences, including sports packages, 12‑month passes, monthly passes, day passes, and Emirates FA Cup 2026/27 Event Pass. Fans can also make instant purchases and start enjoying their favourite content immediately through online subscriptions.
Since its launch in 2003, Now TV has been the go-to platform for premium live sports coverage. With its comprehensive selection of sports content, including popular sports such as football and basketball, as well as motor sports, tennis, snooker, golf, badminton, cricket and rugby, Now TV enables fans to enjoy their favourite sporting events anytime, anywhere in Hong Kong8.
